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SHOKZ 荷比卢 · 巡店看板SHOKZ Benelux · Store Audit Dashboardv1.2 · Pop Coverage + Endcap Project

Key Accounts + Expert · 2026 财年FY 2026 · Owner: Michael · 上级Manager: Gavin · ● LIVE Smollan RSP + Sarawak TeamHaven
渠道视图Channel View

POP 覆盖率总览Pop Coverage Overview ● LIVE · 2026-04 · KA 共 461 家461 KA Stores total(MSH 86 · Fnac 14 · Krëfel 69 · Expert 99 · UR 193)· 来自 4 张 POP 月报 + Gavin 现场调研 + UR T1 ListFrom 4 POP reports + Gavin survey + UR T1 List

POP 覆盖率Pop Coverage
65.0%
174 / 268 家 · 4 链已调研基数stores · 4-channel surveyed
UR 193 家见专项卡 · 多数待调研UR 193 see UR card · mostly awaiting
90cm/大/Large 87 60cm 40 30cm 47 无 POPNo POP 94
总门店Total Stores
86
NL 54 · BE 30 · LU 2
POP 覆盖率Pop Coverage
62/86
72.1% · 仅 90cm 62 · Custom 2.0 不算有效 POP90cm 62 only · Custom 2.0 not a valid POP
逛店率Visit Rate· 点看未逛门店click: not-visited
84.9%
6 月 73/86 家已逛 · 13 家未逛June 73/86 visited · 13 not
总门店Total Stores
14
Flemish 6 · Walloon 3 · Brussels 3 · Lux 1 · New 1
POP 覆盖率Pop Coverage
11/14
78.6% · 90cm 9 · 30cm 2
No POP· 点击查看Click to view
3
Antwerpen · Hasselt · Ixelles
连续 4 月 Display 缺失4 months Display missing
四月已巡Visited in April
4/14
Antwerpen · Liège · Lux · Wijnegem
总门店Total Stores
69
Flanders 37 · Wallonia 29 · Brussels 3
POP 覆盖率Pop Coverage
53/69
76.8% · 60cm 27 · 30cm 16 · 90cm 10
No POP· 点击查看Click to view
19
17 明确 No + 2 空值 · 待推铺设17 explicit No + 2 empty · To deploy
Q3 升级 ✅ 已落地Q3 Upgrade ✅ Done
49
26→90cm · 15→30cm 3.0 · 8→60cm 3.0
总门店Total Stores
99/142
99 家有效 · 142 家 KAM 名单99 active · 142 KAM list
POP 覆盖率Pop Coverage
48/99
48.5% · 90cm 6 · 60cm 13 · 30cm 11 · Shelf 1190cm 6 · 60cm 13 · 30cm 11 · Shelf 11
T1 头部店T1 Top Stores
18
优先升级 90cm POP 3.0priority upgrade to 90cm POP 3.0
June AIN · 活跃门店June AIN · Active
35
6 月有 SO 记录的门店stores with SO record in June
总门店Total Stores
193
EW 128 · WGS 65
EW · Electro World
128
主品牌 · 电器连锁main brand · electronics
WGS · Witgoed Specialist
65
白电专卖子品牌white-goods sub-brand
T1 头部店 · 90cm POPT1 Top · 90cm POP
3/39
7.7% · 已装 3 · TBC 2 · NO 34YES 3 · TBC 2 · NO 34
YTD BNL 累计YTD BNL
15,350
+1.2% YoY · vs 2025 同期 10,505vs 2025 SP 15,175
🇳🇱 NL
10,210
66.5% 占比66.5% share
🇧🇪 BE
5,140
33.5% 占比33.5% share
线上 share vs CoolblueOnline share vs Coolblue
56.9%
Bol 领先 · 26,980 总池Bol leading · 26,980 pool
YTD BNL+DE 累计YTD BNL+DE
11,630
+6.0% YoY · vs 2025 同期 10,505vs 2025 SP 10,968
🇳🇱 NL
6,086
52.3% · 主战场52.3% · main market
🇧🇪 BE + 🇩🇪 DE 1,362
4,182
36.0% · BE 主 + DE36.0% · BE main + DE
线上 share vs BolOnline share vs Bol
43.1%
追赶中 · YoY +6.0% > Bol +1.2%Catching up · YoY +6.0% > Bol +1.2%
Endcap 项目Endcap Project · MSH only · 点击查看Click to view
17/53
原 40 家(6 月签约)+ Okta 新增 13 家 · 实际落地仅 32.1% · 对总部施压数据Original 40 (June signing) + Okta new 13 · Actually landed only 32.1% · HQ escalation data
Krëfel 历史升级已落地Krëfel Historical Upgrades Completed2025 年已完成 49 家 POP 升级(26→90cm · 15→30cm 3.0 · 8→60cm 3.0),当前 Krëfel 53 / 69 Pop Coverage 已反映升级后状态。49 Krëfel POP upgrades completed in 2025 (26→90cm · 15→30cm 3.0 · 8→60cm 3.0). Current Krëfel 53/69 Pop Coverage already reflects the post-upgrade state.

Sell Out 关联Sell Out Correlation YTD 2026 W1-W27 真实数据 + 巡店结果对照YTD 2026 W1-W27 real data + Audit correlation

● LIVE · MSH MediaMarkt · 4 月 当月 SOSO

↑ 右上角月份切换 · MSH SO 数据源↑ Switch month at top right · MSH SO source
当月 Sell Out(台)Monthly Sell Out (units)
1,642*
+28%* YoY · vs 2025vs 2025 1,286
BC vs TWS
1,024 / 618
国家分布By Country
🇳🇱 1,018 (62%) · 🇧🇪 593 (36%) · 🇱🇺 31 (2%)
TOP 5 门店(当月)TOP 5 Stores (this month) 📊 查看全榜Full ranking
TOP 5 Models(当月)TOP 5 Models (this month) 📊 点击分析Analyze
2026 YTD 累计2026 YTD: 18,478 台 ·units · +76% YoY · vs 2025 同期 10,505 · vs 2025 10,505 · 物理店均 physical avg 台/店 · YoY /store · YoY (不含 Online)(excl. Online)
月度切换Months
1月Jan 3.4K
2月Feb 2.3K
3月Mar 3.1K
4月Apr 3.1K
5月May 3.2K
6月Jun 2.4K
7月Jul 1.0K
YTDYTD 18.5K
2025 27.5K

📦 按产品系列汇总 · 2026 YTD W1-W27By Product Series · 2026 YTD W1-W27 含前代退场型号合并 · 跟 Bol/CB 同口径incl. retired-gen merge · same scheme as Bol/CB

📉 YTD 表现待提升门店Underperforming Stores YTD

筛选:物理店 YoY 算术平均(剔除 YoY > +500% 低基数离群店)作为基线 · 各店 YoY 低于基线者入选 · 按 YoY 升序 · 点击门店名查看详情 Filter: physical-store YoY arithmetic mean (excluding low-base outliers with YoY > +500%) as baseline · Stores with YoY below baseline · Sorted by YoY asc · Click for details

🏪 MSH POP 覆盖率 · 86 家全量(NL 54 · BE 30 · LU 2)MSH Pop Coverage · 86 Stores (NL 54 · BE 30 · LU 2)

Endcap 项目Endcap Project
17/53
32.1% · 原 40 + Okta 13 · 16 标 Yes 无照片 · 7 家 4 月未巡Original 40 + Okta 13 · 16 marked Yes but no photo · 7 stores unvisited Apr
OpenDots 2 替换包OpenDots 2 Swap Kit · 6 月巡店June
43/73
58.9% · 已更换替换包 · 占 6 月已巡 73 家swapped · of 73 visited in June
有 POPHas POP · 6 月巡店June
56/73
76.7% · 有 POP 物料 · 占 6 月已巡 73 家have POP · of 73 visited in June
数据源Data Source
MSH POP
26.04.xlsx
Smollan RSP 实时 KPI 按月切换 ↓Smollan RSP live KPI · switch by month ↓
● LIVE · 数据源:Source: Hamilton Bright / Smollan RSP · MIKA (Shokz) · 2026 April · 抓取于Fetched on 2026-04-22
Smollan 原始分母 87 = 巡店实例数(Store master 有重名 record 如 Alkmaar / Alkmaar Noorderkade)· 此处分母已 MediaMarkt 官方 86 家全量 · Makro NL 无数据已排除Smollan raw denominator 87 = audit instances (Store master has duplicate records e.g. Alkmaar / Alkmaar Noorderkade) · Denominator here uses official MediaMarkt 86 stores full · Makro NL excluded (no data)
已巡门店Visited Stores
79/86
91.9% · 7 家未巡(Beek · Zwolle · Utrecht The Wall · Hoofddorp 等)7 unvisited (Beek · Zwolle · Utrecht The Wall · Hoofddorp etc.)
Stock 有货率Available %
87.4%
Smollan · 8 家可见缺货visible stockouts
Price 合规率Compliance %
98.9%
Smollan · 1 家价签问题price tag issue
副陈列位2nd Placement
7
Incl. ★ Arena Boulevard
展陈破损Defect Display
0
Defect Displays 清零Zero

🔴 4 月缺货明细 · 10 条记录 / 8 家独立门店April Stockout Details · 10 records / 8 stores (Smollan Top 10 显示)

巡店时间Visit Time门店Store原因Reason行动Action备注Remark
2026-04-21 08:54Kortrijk Steenpoort库存不足Out of stock调整货架Adjust shelf本月第 2 次2nd time this month
2026-04-20 14:15Korbeek-Lo Tiensesteenweg库存不足 + 未到货Out of stock + Not delivered调整货架Adjust shelf本月第 2 次2nd time this month
2026-04-20 10:03Eindhoven Boschdijktunnel库存不足Out of stock转业务分析师Refer to BA
2026-04-10 15:40Rijswijk Prins Willem Alexander Promenade库存不足Out of stock转业务分析师Refer to BA
2026-04-10 08:19Kortrijk Steenpoort库存不足 + 未上架Out of stock + Not on shelf转业务分析师Refer to BA本月第 1 次1st time this month
2026-04-10 08:18Gosselies Rue de Namur库存不足 + 未到货Out of stock + Not delivered调整货架Adjust shelf
2026-04-09 14:20Korbeek-Lo Tiensesteenweg库存不足Out of stock调整货架Adjust shelf本月第 1 次1st time this month
2026-04-08 14:54Venlo Maasstraat库存不足Out of stock
2026-04-08 11:27Emmen Noorderplein
2026-04-07 09:33Woluwe-Saint-Lambert Chaussée de Louvain库存不足Out of stock转业务分析师Refer to BA

💚 4 月副陈列位 · 7 家门店💚 April 2nd Placements · 7 stores

巡店时间Visit Time门店Store位置类型Location Type备注Remark
2026-04-10 15:40Zoetermeer Burgemeester van LeeuwenpassageGitterbox
2026-04-10 10:56Den Haag Grote Marktstraat2nd placement
2026-04-09 09:49Groningen Sontplein2nd placement
2026-04-08 11:44Delft BastiaanspleinHaak
2026-04-08 11:27Emmen Noorderplein2nd placement
2026-04-08 11:01Amsterdam Arena Boulevard2nd placementMichael 店中店项目店Michael's store-in-store project
2026-04-08 08:33Braine-L'Alleud Chaussée de CharleroiGitterbox

🟡 4 月价签问题 · 1 家门店🟡 April Price Tag Issues · 1 store

巡店时间Visit Time门店Store原因Reason
2026-04-08 09:20Brussel LambermontlaanOnvoldoende prijskaarten aanwezig(价签不足Insufficient price tags
🔴 行动项推 GavinAction to GavinKortrijk Steenpoort + Korbeek-Lo Tiensesteenweg 两家 4 月内各断货 2 次 · 系统性供货问题 · 应由 Mika 侧查 SI 发货节奏而非仅调整货架Kortrijk Steenpoort + Korbeek-Lo Tiensesteenweg both stocked out twice in April · Systemic supply issue · Mika should check SI shipment pace, not just adjust shelves

🖼️ April Audit Photos · 82 stores · 172 photos 按右上角月份切换 · 点击图片查看原图 · 红=异常店 · 绿★=Arena 项目店Switch month at top right · Click photo to view original · Red=problem store · Green★=Arena project

门店数Stores
70
今年已全部铺 POP(WBS 事实)All POP deployed this year (per WBS)
POP 首铺POP Initial Deploy
100%
70 / 70 · 交接会议确认Confirmed at handoff
断货Stockouts
4
待巡店商接入确认Pending audit vendor onboarding
本月 STCurrent ST
2.05K
+11% YoY
OpenDots 2 上新Launch
待 5 月首巡Awaiting first May audit

● LIVE · Vanden Borre · YTD 累计 SOSO

↓ 右下角月份切换 · BE 单区 · Mika 权威源↓ Switch month · BE only · Mika source
YTD 累计 Sell Out(台)YTD Sell Out (units)
YoY · vs 2025vs 2025
BC vs TWS
/
骨传导 vs 真无线Bone-Cond. vs TWS
国家分布By Country
🇧🇪 BE 100%
Vanden Borre · 仅比利时Vanden Borre · BE only
TOP 5 Models(当期)TOP 5 Models (period)
📈 Weekly 趋势 · 4 年 YoY 对照(2023 → 2026)Weekly Trend · 4-year YoY (2023 → 2026)
红线上方=当周销量, 下方=vs 2025 同周 YoYRed labels: weekly units + YoY vs 2025
月度切换Months
2025 5.2K
1月Jan
2月Feb
3月Mar
4月Apr
5月May
6月Jun
YTDYTD

📦 按产品系列汇总 · 2026 YTD W1-W27By Product Series · 2026 YTD W1-W27

巡店商洽谈中——预计 2026-05 起首次覆盖 70 家。Michael 侧持续跟进签约进度(C4)。 首轮巡店数据到位后,此 Tab 接入与 MSH 相同的门店级结构。

OpenDots 2 上市专题Launch Special C1 里程碑 · 2026-05-31 前全量上新 ≥ 95%C1 Milestone · Full launch ≥ 95% by 2026-05-31

MOCK · 待 5 月巡店结果Awaiting May audit
🔴 HIGH PRIORITY

OpenDots 2 上新 · 截止 2026-05-31Launch · Deadline 2026-05-31

6 月正式上市 · 5 月底前须检查 4 大 KA 全部门店是否完成上新与 Kit 替换Official June launch · By end of May, check all 4 KA channels for launch + Kit replacement
已上新 112 / 294 家Launched 112 / 294 stores 38% · 距目标还差 57pp57pp to target
MediaMarkt NL36 / 86 · 42%
Fnac BE+LU4 / 14 · 29%
Krëfel BE20 / 64 · 31%
Vanden Borre52 / 70 · 74%
Expert— · 等打卡看板awaiting check-in dashboard